Published at: http://www.prweb.com/releases/2013/1/prweb10376476.htm
Mspark (formerly MailSouth), the largest, privately held, results-oriented marketing services provider of shared mail in the United States, today announced that, in an ongoing effort to help its customers capitalize on growth opportunities in the often overlooked and undervalued smaller, rural market business segment, it has partnered with Daily Deal Pros, Inc. on its DealSpark (http://www.deal-spark.com) daily deal product platform.
Charlie Vecchio, vice president of digital media at Mspark, said, “Our DealSpark deal site platform is similar to that of Groupon and Living Social. However, in our case, even the most local of merchants can benefit from the value deal services that we offer since the larger deal platforms are less likely to promote their deals in these local markets, which we are able to serve so effectively.”
“We are pleased to be involved in the daily deal solution that Mspark offers through DealSpark,” added Mike Baker, vice president of sales and business development at Daily Deal Pros, Inc. “Not only does our robust platform help small businesses grow, it helps to strengthen the relationships they already have with their existing customers.”
DealSpark is currently offered in Greenville, Fayetteville, Lumberton, New Bern, Wilson and Jacksonville, N.C., as well as Myrtle Beach, S.C.
In addition to “DealSpark,” Mspark’s digital product portfolio also includes “Mspark360” – a visually driven, interactive promotional site designed to attract new customers and generate more revenue for Mspark customers; “Media Multiplier” – a program that multiplies the responses to direct mail pieces through digital forms of advertising while simultaneously capturing valuable consumer data that benefits Mspark customers; and “SocialSpark” – a new digital product geared toward helping Mspark customers develop, manage and optimize their social media efforts on Facebook, Twitter and Foursquare.
Mspark is a leader in providing marketing services, having partnered with clients to deliver reliable advertising solutions since 1988. The company specializes in delivering value to consumers in smaller markets, reaching more than 23 million U.S. households in 27 states and 500+ markets with the ability to reach 98% of the households in each of its markets. Mspark’s portfolio of more than 3,000 clients ranges from some of the country’s largest advertisers to small local merchants and includes consumer packaged goods manufacturers, retailers, restaurants and service providers across the United States. For additional information, visit http://www.mspark.com.
About Daily Deal Pros, Inc.
Daily Deal Pros, Inc. is a white label, group buying software platform, which is fully hosted and managed for non-profit organizations, schools, sports organizations, charities radio stations and newspapers. These groups are able to brand/customize the design of their site to fit their target audience. Daily Deal Pros, Inc. provides all support and software updates while providing the control and administration of the site to the publisher. Daily Deal Pros, Inc. is also affiliate-based, meaning that any publisher can have an unlimited number of affiliate (sub) sites, with central management in one location. For more information about Daily Deal Pros, Inc., visit http://www.dailydealpros.com.
Vice President, Digital Media
Susan R. Knight
Manager, Corporate Communications
Chief Operating Officer
Daily Deal Pros, Inc.