Often times publishers ask what it takes to sell more deals. Daily Deal Pros is a firm believer and descriptive, yet fascinating content is important. It is often thought that consumers are getting a handful of offers into their email inbox on a daily basis. Eye catching content is an important feature of captivating an audience. As you know, if you cannot catch interest of the consumer with your daily deal, they most certainly won’t buy from you.
Many of the large daily deal companies have become very good at this, hiring teams of content writers and editors to talk about the whimsical side of something that has nothing to do with a deal. This approach most certainly works. However, if you dig deep into the content for that particular deal, you will notice one important fact in the first couple of sentences: What is being sold is conveyed almost immediately. The rest is just filler for those that want to read on.
Daily Deal Pros believes content is important and should not be overlooked while creating your next deal. Make sure to follow these steps and it will lead to higher sales:
- Think about what you are actually trying to sell.
- Is your message clear and concise?
- Do you state almost immediately what you are trying to sell?
- Does your content mesh with your target audience?
- Does your content have good grammar?
- Is it interesting?